about the designer
I'M SO HAPPY YOU'RE HERE!
My name is Hosanna, owner here in Houston, TX. I’ve been building brands and websites from my cozy in-house studio for over 5 years with 20 years of designing experience.
Collaborating with like-minded entrepreneurs and driven individuals is what drives me to keep showing up everyday.
With my proven process, I love helping passion-led businesses convert leads with a uniquely crafted brand + a strategic website + stunning brand photography.
If you are feeling like:
Your current logo is "just a logo" and you're ready for a brand that represents you.
It's time for an online presence that sells.
You're longing for consistency within your marketing and social media.
You're tired of using cell phone photos and ready to stand out with high-quality professional branded imagery.
Then you are in the right place!
meet the designer
MY STORY IS DIFFERENT, BUT IT'S MINE
SO HERE IT GOES ...
Designing + visually communicating has been my thing since my sophomore year in high school. I earned a degree in Interactive Media and in Visual Communications.
I went on to work at a 9-5 in a cubical type job, but always had freelance projects on the side to break up the day to day routine. After my job did their second round of layoffs, I dove in deep into my freelance projects to keep me afloat.
When my workload got so big I didn't have time to look for another 9-5 job, I took the leap to create iRull Designs and turned my side hustle into my full time business.
I established iRull Designs in 2016, but my niche has changed throughout the years.
"I dream of design, and then I design my dream"
THIS IS WHERE IT GETS DIFFERENT
Then came the uphill battle of being noticed in a male dominating world...
I come from a family of fighters. My dad and my uncle boxed and my grandpa was a combat sports referee. Boxing, MMA, and all combat sports has shaped me into the disciplined and hard working individual I am now. I am a 4 stripe purple belt in Brazilian Jiu-Jitsu and have competed all over the nation.
I made my mark in the fight world not only by competing but by creating fight posters and actions shots for combat sport promotions. So when I say, I understand the struggle of:
1. Being taken seriously
2. Being noticed in a competition saturated world
3. Having the confidence to even show up
Trust me I get it... but we all have fight in us to keep showing up!
HOBBY → SIDE HUSTLE → FULL TIME BUSINESS
My passion is to help you do the same!
Every day I was thankful to be able to live a life I created and make a living doing something I absolutely love! Earning my spot in combat sports was one of the hardest things I've ever had to do.
After thriving in that field, I decided to rebrand to help with small business owners make their dreams come true too! My favorite thing about this is I get to share all my experiences about branding myself to reach my ideal clients just like you!
I had no idea working with so many other entrepreneurs, sharing our struggles and celebrating our victories could be the most inspiring and rewarding career I could ask for!
Ready to be noticed and start changing lives doing what you love?
NOT READY TO TAKE THE LEAP, BUT YOU HAVE A BUSINESS IDEA AND WOULD LIKE SOME TIPS AND ENCOURAGEMENT …
I AM YOUR GIRL!
Uniquely Crafted Brand
passion + your zone of genius to a
TOGETHER, we’ll craft a brand voice that will be a game changer in your business and that will inspire you for more.
Hit me up below if you like to work with someone that is
Easy and fun to work with
A true professional
Has a mean right cross
Encouraging and thoughtful and your forever cheerleader
Addicted to all 4-legged fur babies
Passionate to help others reach their goals
BRAND DESIGN + WEBSITE DESIGN +
BRANDING PHOTOGRAPHY + SOCIAL MEDIA
Lets create together!
fun facts about me
I'm a purple belt in Brazilian Jiu-Jitsu my journey in mixed martial arts started at 8yrs old and it has given me so much confidence and boldness.
I aM obsessed with all 4 legged fur babies. My 4 pups working from home so much fun! Thanks to them I am reminded to take breaks, go outside, and enjoy life more!
I looooove to cook! When I'm not in front of my computer working on creative projects, I'm in the kitchen creating my next concoction.
I'm the odd ball who isn't powered by coffee. I Love smoothies! I like starting my day drinking my nutrients like greens and beet root. I even plan on opening a juice bar one day as my next business venture.
I have been using Adobe Photoshop since 2001! Image manipulation is one of my favorite things!